Henan Mingtai Aluminum was established in 1997，It's a research company，加工，Manufacturing as one of the large modern aluminum processing enterprises，Covers 8 specification series，Mainly engaged in aluminum plate and foil production and sales，It is the largest private aluminum plate and foil processing and production enterprise in China，Google Ads has been available since June 2015。Foreign trade sales mainly come from Google Ads, and the total sales have increased year by year。
Challenges faced
Compared with last year, the effective information cost increased, and the company's performance indicators were not completed in May-June;(The method of checking the effective enquiry volume: the effective enquiry volume is "the cost of the application/the amount of the effective enquiry cost last year");
Google promotion method
- Implement one country, one policy。Select and promote products according to the country;
- Different forms of advertising are advancing simultaneously。Search ads (mobile +PC), Search + Display remarketing ads, DSK ads, GSP, Preferred display location, keyword + theme, keyword + interest, Custom interest;The current positioning method is relatively perfect，Includes customers with different buying habits;Keyword coverage includes core words, long tail words, brand words, industry application words。
- PC and Mob combine to realize cross-device transformation。
Effect data
- Foreign trade sales increased by three times
- Annual budget increase by 2.6倍
- Brand awareness increased by 200%
