Google helps Hanwei Technology to develop overseas markets
Hanwei Technology Group is a sensor-based Internet of Things solution provider。In the past ten years of development, Hanwei Technology Group has broken the foreign monopoly, filled the domestic technology gap, and developed into the largest domestic scale, the most product categories, the most wide range of varieties, the largest scale of production and sales of gas sensors, gas detection instruments professional manufacturers。
Challenges faced
Before 2015, Hanwei's marketing channels were domestic B2B platforms, exhibitions and customer visits, with higher costs and diminishing results。I feel the loss of opportunities caused by information asymmetry at home and abroad。How to obtain the first-hand information of foreign customers, so that advertising coverage of global customers, has become the challenge facing the development of enterprises。
Usage method
In 2016, Hanwei International Trade Department invested in Google Adwords as a new promotion channel, advertising coverage worldwide, and achieved a good ranking and click volume。Through website optimization, target customers can send inquiries at any time, which greatly improves the quality of inquiries and obtains more opportunities。Through the efforts of the past two years, Hanwei International Trade Department has continuously improved the integration of product information and tried every means to promote Hanwei's products to all over the world。From the beginning of a single picture display, text introduction, to the production of a complete and vivid video introduction, product operation, calibration steps video, animation demonstration, so that customers more intuitive feeling of Hanwei products。
Effect data:
- Overall investment increased by 6 times
- There has been a 50% increase in enquiries
- The Youtube video has been viewed more than 200,000 times
